Laboratorios
BAGÓ
We shifted the focus towards the people’s experience and placed the user in a central place. For each user, a specific website development.
Laboratorios BAGÓ
We shifted the focus towards the people’s experience and placed the user in a central place. For each user, a specific website development.
Ethics at the service of health
Bagó has its origins in 1934, in Argentina. This pioneering pharmaceutical company has, among its main scientific milestones, being the first laboratory to manufacture penicillin-based products in Argentina in 1945.
It manufactures products in more than 50 countries, 11 production plants in the world, 85 patents obtained in 15 countries through our own research and development, and more than 480 products that cover 46 therapeutic lines are some of the achievements that distinguish our trajectory.
Laboratorios Bagó is a symbol of excellence, and we work to match it.
Not only do we design a website, we work on seven simultaneous projects that aim at a different user experience, including a National and an International Institutional Website, an e-learning site for doctors, a Human Resources portal, a Vademecum with information of the medicines worked on, a Massive Consumption site and an Intranet for employees.
Grupo BAGÓ
Facing the International Public, we designed and developed a Worldwide Site for the Bagó Group.
Loading speed and ease of navigation for the user were the objective of this Site.
All the company’s websites in each country are centralized here.
Grupo BAGÓ
Facing the International Public, we designed and developed a Worldwide Site for the Bagó Group.
Loading speed and ease of navigation for the user were the objective of this Site.
All the company’s websites in each country are centralized here.
A design for each user
For the National Public, we designed a bilingual Institutional Site. It has Institutional Information, a News section, information on Job Vacancies and a detail of the Products marketed.
A design for each user
For the National Public, we designed a bilingual Institutional Site. It has Institutional Information, a News section, information on Job Vacancies and a detail of the Products marketed.
We help brand positioning
Faced with the problem of lack of positioning of some medicines and drugs with which the Laboratory works, we developed within the category of Products, the Vademecum, where is the complete catalog of bagó products.
Although it was created with the internal public in mind, it is also useful for the general public, being able to download brochures, obtain information on each product and more.
We help brand positioning
Faced with the problem of lack of positioning of some medicines and drugs with which the Laboratory works, we developed within the category of Products, the Vademecum,section where the complete catalog of bagó products can be found.
Although it was created with the internal public in mind, it is also useful for the general public, being able to download brochures, obtain information on each product and more.
Welcome Bagó Innova, new E-learning Platform!
We develop an e-learning Platform for subscribed Professionals and accompany it with Digital Marketing strategies. Its objective is to contribute to the professional, scientific, theoretical and practical training of professionals in the different specialties.
Through this modern digital content platform, the professional gains access to updated information and knowledge quickly and efficiently, can participate in training events and interact, give opinions and be aware of news 24 hours a day, 365 days a year.
Brand Positioning
We help position the new platform with campaigns in Google Ads. We determine the keywords most used by target users and create a search campaign to drive traffic to the site, thus promoting registrations to access exclusive content.
Welcome Bagó Innova, new E-learning Platform!
We develop an e-learning Platform for subscribed Professionals and accompany it with Digital Marketing strategies. Its objective is to contribute to the professional, scientific, theoretical and practical training of professionals in the different specialties.
Through this modern digital content platform, the professional gains access to updated information and knowledge quickly and efficiently, can participate in training events and interact, give opinions and be aware of news 24 hours a day, 365 days a year.
Brand Positioning
We help the organic positioning of the new platform with campaigns in Google Ads. We determine the keywords most used by target users and create a search campaign to drive traffic to the site, thus promoting registrations to access exclusive content.
Bagóhepat
We developed for the Mass Consumption Division of Laboratorios Bagó, the new website of the hepatoprotector “Bagóhepat”, creating a responsive design, in the onepage concept, based on scroll effects to develop a storytelling of the product seeking to tell its benefits, how it is formulated and the presentations. The TV commercial was also presented and the slogan “No matter how you choose to eat, Bagóhepat is your ally in digestive health” was sought to anchor, to enhance the message.
BagóHepat
We developed for the Mass Consumption Division of Laboratorios Bagó, the new website of the hepatoprotector “Bagóhepat”, creating a responsive design, in the onepage concept, based on scroll effects to develop a storytelling of the product seeking to tell its benefits, how it is formulated and the presentations. The TV commercial was also presented and the slogan “No matter how you choose to eat, Bagóhepat is your ally in digestive health” was sought to anchor, to enhance the message.
A user-oriented approach
We not only provide access to the information, we also facilitate through it the sending of newsletters and surveys to registered users in order to assess their level of satisfaction with the Platform and thus identify possibilities for improvement.
We redesigned the Human Resources Portal, an integration with SAP
Starting from the concepts established as a general line of usability for the Bagó Laboratories Sites, we worked on the design of the visual interface (UI) of the integration between SAP SuccessFactors and the brand’s HR Portal.
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