Selú
Helping the brand in the development of its Digital Marketing Strategies in order to increase the sales in the digital channel.
Comfort and sensuality translated into underwear
Selú is a leading brand in the National Industry, with a wide variety of corsetry and lingerie products designed so that each woman finds her ideal Selú.
Brand Positioning
We help Selú in the positioning of its brand in search engines through SEO analysis on its website.
Also, we develop Branding campaigns in search engines for generic terms of its products and with video campaigns on YouTube to promote its new collections,
reaching more than 100.000 views for each video uploaded
Brand Positioning
We help Selú in the positioning of its brand in search engines through SEO analysis on its website.
Also, we develop Branding campaigns in search engines for generic terms of its products and with video campaigns on YouTube to promote its new collections,
reaching more than 100.000 views for each video uploaded
A message for each platform and each audience
Considering the visual nature of social networks, on Facebook and Instagram we opted to promote the brand through graphic campaigns for each season’s collection, focusing on their reach to gain new followers and reinforce its image among users who are already part of it. of the community.
In the first half of 2022, we have reached almost 10 million users on social networks and increased the community of followers by 60%.
A message for each platform and each audience
Considering the visual nature of social networks, on Facebook and Instagram we opted to promote the brand through graphic campaigns for each season’s collection, focusing on their reach to gain new followers and reinforce its image among users who are already part of it. of the community.
In the first half of 2022, we have reached almost 10 million users on social networks and increased the community of followers by 60%.
Shopping campaigns
With the aim of increasing sales in the online channel, we designed Shopping campaigns on Facebook Ads and Google Ads, reaching those audiences with the greatest chance of making a purchase on the website.
In this case, we chose to segment the campaigns according to the different product categories and thus be able to distribute the budget according to the segments with the highest Return on Investment.
The average monthly result of conversions achieved through these campaigns is approximately 600 purchases on the site, making up 60% of total sales.
Shopping campaigns
With the aim of increasing sales in the online channel, we designed Shopping campaigns on Facebook Ads and Google Ads, reaching those audiences with the greatest chance of making a purchase on the website.
In this case, we chose to segment the campaigns according to the different product categories and thus be able to distribute the budget according to the segments with the highest Return on Investment.
The average monthly result of conversions achieved through these campaigns is approximately 600 purchases on the site, making up 60% of total sales.
Maximum performance, maximum benefits
After an analysis of the best online conversion opportunities, we focused on Top Performing campaigns in Google Ads, achieving impressions on Google, YouTube, third-party sites and Gmail inbox. In this case, the algorithm is the one who determines which message to show to each user.
Maximum performance, maximum benefits
After an analysis of the best online conversion opportunities, we focused on Top Performing campaigns in Google Ads, achieving impressions on Google, YouTube, third-party sites and Gmail inbox. In this case, the algorithm is the one who determines which message to show to each user.
Pushing organic content
We not only carry out campaigns with the objective of obtaining conversions and adding to brand positioning, but we also support organic content through interaction campaigns on social networks, for specific actions, for example campaign launch, Mother’s Day posts, Hot Sale events, giveaways and more.
The result? Many more interactions and views than those obtained organically!
